How Salish Matter’s ‘Sincerely Yours’ Launch Turned Into a Social Media Disaster
Social media influencer Salish Matter is facing a mounting backlash from her fans and customers after the disastrous launch of her highly anticipated makeup line, ‘Sincerely Yours.’
What was supposed to be a joyous debut has turned into a public relations nightmare, with buyers reporting broken products, subpar quality, and significant shipping delays.
The problems started just days after the first wave of orders was supposed to arrive. Customers took to platforms like TikTok and Instagram to share their disappointing experiences. Many posted videos of eyeshadow palettes that had arrived shattered, with colorful powder dusted inside the packaging.
Others complained that the lipsticks they received were dried out or had a strange, waxy texture, which was a far cry from the creamy formula advertised in promotional videos.
“I was so excited to support Salish, but this is just unacceptable,” one customer wrote on X (formerly Twitter), sharing a photo of a cracked highlighter. “
I spent $60 and all I got was a mess.” The sentiment was echoed across social media, where the hashtag #SincerelyDisappointed began trending.
The situation was made worse by widespread reports of orders that had not shipped weeks after the purchase date, with customers claiming their emails to customer service went unanswered.
The controversy gained significant traction after several prominent beauty commentators began covering the story. Influencers, who often receive products for review, started posting their own negative experiences, with some comparing the product quality to that of cheap, dollar-store makeup.
This wave of criticism, detailed by beauty news outlets like Beauty Insider, amplified the initial complaints and painted a picture of a launch that was poorly executed from start to finish.
So far, Salish Matter and the ‘Sincerely Yours’ brand have remained largely silent on the issue, aside from a brief statement on their Instagram story last week that acknowledged “minor shipping delays.”
Critics argue this response is inadequate and fails to address the widespread concerns about product quality.
This silence has only fueled customer anger, leaving many to feel ignored and deceived. The makeup meltdown serves as a cautionary tale for influencers venturing into product creation: a loyal following doesn’t guarantee a successful launch, and in the world of social media, customer dissatisfaction can undo a reputation overnight.
Emma is a senior author at Hollyceleb.com, reporting from the heart of the entertainment and branding world in Los Angeles. She provides insightful coverage of the ever-expanding universe of celebrity-backed businesses and brands, from billion-dollar beauty brands to lucrative endorsement deals.
